The recent Soccer World Cup 2010 became the most successful event of the year due to its proper media campaigning. The event was sold out like a hot cake, and beat a record in any sports centre (as critiques were not sure about South Africa’s proper handling of this mega event).
World Cup was influential enough to lift up the TV rankings of the sports channels around the world. No doubt it was no feasible for all the sports lovers to be in the soccer grounds. But still, matches were enjoyed on a massive level on the home screens.
Media at this sports gala, gained immense benefits and its ratings were sky high till the end of the grand finale in the sports city of Johannesburg. But on the same time appropriate soccer updates and in-depth analysis of all the sporting hype, proved the exact role of sports media. Two thumbs up for the overall media.
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